Jada Bell is a Grade 12 student at Northview Secondary School and the Director of Marketing at Target Alpha Canada. In her role, Jada is passionate about using creativity and strategy to strengthen Target Alpha Canada’s presence and connect students with opportunities in financial literacy. She is committed to ensuring that youth across the country have access to engaging and equitable financial education. Through her work in marketing, leadership, and community initiatives, Jada strives to make financial knowledge both accessible and impactful for students nationwide.